Privacy policy

Last Updated: June 2026

PrettyBull Limited ("PrettyBull Limited," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit prettybull-limited.com, create an account, make a purchase, or otherwise interact with our services.

By using our website, you acknowledge that you have read and agree to this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

When you place an order or contact us, we may collect:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information (processed securely through our payment providers)
  • Order history
  • Customer service communications

Account Information

If you create an account, we may collect:

  • Username
  • Password (encrypted)
  • Saved addresses
  • Wishlist information
  • Purchase history

Device Information

When you visit our website, we automatically collect certain technical information, including:

  • IP address
  • Browser type
  • Operating system
  • Device type
  • Screen resolution
  • Language preferences
  • Time zone
  • Referral URL

Website Usage Information

We may collect information regarding:

  • Pages visited
  • Products viewed
  • Time spent on pages
  • Shopping cart activity
  • Click behavior
  • Search history on our website

2. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember your shopping cart
  • Save your preferences
  • Improve website performance
  • Analyze website traffic
  • Personalize your shopping experience
  • Prevent fraud
  • Measure advertising performance

Cookies may include:

  • Essential Cookies
  • Functional Cookies
  • Analytics Cookies
  • Marketing Cookies
  • Security Cookies

You may disable cookies through your browser settings; however, certain website features may not function properly.

3. How We Use Your Information

We use your information to:

  • Process orders
  • Deliver products
  • Verify payments
  • Provide customer service
  • Send order confirmations
  • Provide shipping updates
  • Process refunds
  • Prevent fraud
  • Improve our products and services
  • Maintain website security
  • Comply with legal obligations
  • Send promotional emails (only where permitted)

4. Payment Information

For your security, PrettyBull Limited does not store complete credit or debit card information on our servers.

Payments are securely processed through trusted third-party payment providers that comply with applicable Payment Card Industry Data Security Standards (PCI-DSS).

5. Sharing Your Information

We do not sell your personal information.

We may share information only with trusted service providers, including:

  • Payment processors
  • Shipping carriers
  • Fraud prevention providers
  • Customer service platforms
  • Website hosting providers
  • Analytics providers
  • Marketing service providers (where permitted)

These third parties may use your information only to perform services on our behalf.

6. Legal Disclosure

We may disclose personal information when required to:

  • Comply with applicable law
  • Respond to court orders
  • Cooperate with law enforcement
  • Protect our legal rights
  • Prevent fraud
  • Protect customer safety

7. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders
  • Maintain business records
  • Comply with tax obligations
  • Resolve disputes
  • Enforce agreements

When no longer required, information is securely deleted or anonymized.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards, including:

  • SSL encryption
  • Secure payment processing
  • Firewall protection
  • Restricted employee access
  • Secure hosting infrastructure
  • Continuous security monitoring

Although no system is completely secure, we take commercially reasonable steps to protect your information.

9. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict certain processing activities
  • Object to marketing communications
  • Request a copy of your information
  • Withdraw consent where applicable

To exercise these rights, please contact us using the information provided below.

10. California Privacy Rights (CCPA)

If you are a California resident, you may have the right to:

  • Know what personal information we collect.
  • Request deletion of eligible personal information.
  • Correct inaccurate personal information.
  • Request information regarding data disclosures.
  • Limit the use of certain personal information where applicable.

We will not discriminate against you for exercising your privacy rights.